Since 2012, MedicareWire.com has been an independent publisher of information about Medicare benefits and Medicare insurance. Today we serve the information needs of thousands of people every day who are researching their health insurance options. We are compensated for our work through automated, content-based advertising, insurance vertical advertisers, and plan page sponsorships.
Our goal is to help Medicare beneficiaries, and their caretakers, find the plan information they want and get them to the plan’s website or to a trusted broker that can assist them with additional information and enrollment. We do our job without coercing beneficiaries out of their personal information. To this end, we do not work with companies that resell personal information. Instead, we choose to work with carriers and agencies whose core values and principles place consumers first.
Your Brand, Your Mark, Your Insurance… Our Editorial
MedicareWire understands the value of brand names in the health insurance industry. We use brand names and trademarks, as provided by U.S. trademark law, to describe and editorialize insurance products in the process of educating and informing our visitors. We do our best to make clear that we are not associated with the brand name or mark used to describe an insurance product. And we are very deliberate in providing direct contact information (website, phone numbers, etc.) that will help visitors reach the brand’s new client acquisition resources.
Occasionally we receive correspondence from legal and brand enforcement professionals requesting that we not use trademarked names and logos. We are more than happy to comply with requests to not use trademarked logos on our pages. However, the nominative use doctrine, as enunciated by the United States Ninth Circuit (see New Kids on the Block v. News America Publishing, Inc., 971 F.2d 302, 306), protects our legal right to editorialize about brands and products, including the written use of an established mark to describe a product. We further understand that the fair use of a trademark may be protected under copyright laws depending on the complexity or creativity of the mark as a design logo. We base our appropriate use of marks using the three-part test for nominative fair use established by the United States Ninth Circuit. We pay particular attention to removing confusion through prominent disclosure (see Architectural Mailboxes, LLC v. Epoch Design, LLC, 99 U.S.P.Q. 2d 1799).
Rather than demand that we refrain from using a mark to describe products for our visitors, we prefer to work with carriers and their authorized brokers/agencies to help bring more visitors to their desired entry point. We do this by removing the distraction of automated advertisements on sponsored pages.
How MedicareWire Can Help You Acquire More Clients for Less
MedicareWire uses the power of long-tail search on Google, Bing, and Yahoo! to attract visitors. We do not compete with you in paid search. All MedicareWire traffic is organic.
Our visitors are shoppers who are educating themselves and comparing plans. When they click on “Contact the Plan” or our “Compare Rates” button on a health plan page, they’re ready to get more information or enroll.
We offer plan page sponsorship opportunities that allow plans and authorized agencies to bring our plan page traffic to their website or call center at a fraction of the cost of buying leads or paid clicks.
To learn more, call us at 800-577-8638.